The Independent Hospitality Scorecard
Are you keeping up, or quietly falling behind?
Chains have marketing departments, revenue teams and now AI. You have yourself and a very long day. Answer a few yes-or-no questions and see exactly where your property stands, and the three moves that matter most this week.
- Takes about 3 minutes, no numbers to look up
- Your personal score, by area, right away
- Bonus: the Slow-Week Playbook with 5 promotions
What it measures
Three areas where independents win or lose money.
01
Returning guests
Do past guests come back and book with you directly, or do you pay the booking sites twice?
02
Reviews
Is there a steady flow of fresh Google reviews, or only when someone happens to remember?
03
Inquiries and events
For properties with event space: how fast you answer, and how many inquiries turn into booked dates.
Start here
Your scorecard
Answer honestly. "Sometimes" counts as no.
Who built this
Built from behind the front desk.
I'm Richard Bolte. I was General Manager of an award-winning, family-run boutique hotel in the Texas Hill Country, with a restaurant, a brewpub, weddings and events, and I was in charge of sales and marketing at Europe's largest Holiday Inn resort. These are the questions I'd ask if I walked into your property tomorrow.
More about me